33 min listen
Making a Difference with Roxanna Kassam Kara, Ronald McDonald House Canada
FromCMO Pulse Series
ratings:
Length:
28 minutes
Released:
Sep 27, 2021
Format:
Podcast episode
Description
"For many, many years 'Marketing' was kind of a dirty word in the Charity sector" In this episode of Shareablee's CMO Pulse, we interview Roxanna Kassam Kara, National Director of Marketing and Communities with Ronald McDonald House Canada about what it means to be in impact marketing, her transition to the non-profit world from traditional marketing for large-scale consumer packaged goods brands, and her approach to innovation. Interview by Tania Yuki, CEO Shareablee.
Released:
Sep 27, 2021
Format:
Podcast episode
Titles in the series (37)
Leading Through the Unexpected with Ken Thewes, Chief Marketing Officer, Regal by CMO Pulse Series