In this CMO Pulse episode, Chief Marketing Officer of SOM Sleep, Brad Marks, shares what he has learned about creating a new category and how SOM Sleep is bringing its mission to the world. Drawing on his background in sports marketing at SOM Sleep, Marks walks us through his marketing and leadership lessons as he raises awareness about the importance of sleep for the average person.In this fireside with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Brad explains his team's unique approach to social media marketing, being agile with actionable data and insights, and what it has meant for him in his career to be truly aligned to the mission of the brand he is actively growing.