Katherine Power is an amazing business woman that I have admired for years. I learned so much from her in this chat. She is a prolific consumer-brand builder, CEO, and investor focused on creating products and businesses that connect to millennial and Gen Z consumers. Katherine has taken age-old industries and reimagined them with data-led, digital-first business models built for the modern shopper. Katherine and I chat all about her new, clean beauty brand, MERIT, the path she took to create her successful business empire, and how she uses feedback on her ideas to inform her next business venture.  Key themes to Katherine’s brands include accessibility, inclusivity, clean ingredients, and sustainability. Katherine is the co-founder of Who What Wear, an international fashion company, and Avaline, an organic wine brand. Additionally, she is the founder of Versed Skincare... one of my favorite brands that you have heard me talk about a lot! She has been acknowledged for her innovations on Fortune’s 40 Under 40 list, Fast Company’s Most Innovative Companies list, and Adweek’s Creative 100 and as one of Inc.’s 20 Young Entrepreneurs to Watch.   This episode is brought to you by Sakara. Sakara is a wellness company rooted in the transformative power of plant-based food.  Visit Sakara.com/WITHWHIT to get 20% off your first order.   This episode is brought to you by Tatcha. Tatcha is a Japanese beauty brand that believes that skincare is self-care. Use code WITHWHIT at Tatcha.com for 15% off your purchase. Produced by Dear Media