33 min listen
What’s Working For Consumers Right Now
ratings:
Length:
25 minutes
Released:
Nov 3, 2023
Format:
Podcast episode
Description
In the latest episode of Business to Human, host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers. From the continued importance of health-conscious foods to personalized marketing, Matthew sheds light and insight through five observations and four recommendations of the latest Grocery and CPG Report. Join us as we discuss:How and why consumers continue to prioritize health and wellness for themselves and their petsThe delicate balance consumers face when balancing cost with convenienceWhy data-driven marketing and personalization continues to be key to attracting and retaining consumers
Released:
Nov 3, 2023
Format:
Podcast episode
Titles in the series (29)
The Value Behind Customer Data Platforms: The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer. David Raab is the Founder of the CDP... by Business To Human