As organizations look beyond Covid-19, restoring growth is top of mind for many. Specific strategies vary by industry and company, but suppliers often play an integral role. This is especially true as organizations have become more dependent on the supply chain than ever before and their innovation is increasingly key to growth and success. This podcast is the second in a 4-part series focused on how procurement can contribute to efforts to restore corporate growth. In this episode we welcome Vishal Patel, VP of Product Marketing at Ivalua, where he is focused on ensuring product - market fit, understanding customer needs and driving market trends. In this episode we will look into: What are the best ways for suppliers to contribute value? What does procurement need to improve their collaboration with suppliers? How can organizations establish themselves as customers of choice so suppliers are willing to collaborate and share innovations?