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016: Apply Marketing Procurement Best Practices to Become Relevant to Your Difficult Business Stakeholders, with Bob Rodwell
016: Apply Marketing Procurement Best Practices to Become Relevant to Your Difficult Business Stakeholders, with Bob Rodwell
ratings:
Length:
48 minutes
Released:
Jan 19, 2016
Format:
Podcast episode
Description
Todays guest is Bob Rodwell, and we discuss how to apply marketing procurement best practices to become relevant to your difficult business stakeholders. Bob shares some great advice, including How to become relevant when managing the Marketing category Applying Marketing Procurement best practices to become relevant to your difficult stakeholders. Best practices for managing RFP’s for creative services Why Pepsi decentralizing marketing procurement was a one off, and not part of a broader trend. Shownotes can be found at artofprocurement.com/marketingintro Please share this episode if you have found it helpful. Till next time, Philip Ideson
Released:
Jan 19, 2016
Format:
Podcast episode
Titles in the series (100)
007 - Is Any Job Safe from the Transformative Power of Work Intermediation Platforms, with Andrew Karpie: Andrew Karpie, the preeminent analyst covering the future of work for procurement industry blog Spend Matters, explains the transformative power of worker intermediation platforms and how labor in the future will be accessed on a activity basis rather tha by Art of Procurement