33 min listen
Marketing for Financial Institutions in an Uncertain Economy
Marketing for Financial Institutions in an Uncertain Economy
ratings:
Length:
37 minutes
Released:
Dec 20, 2023
Format:
Podcast episode
Description
In a difficult economic environment, marketing and advertising budgets are the first to see cuts. The finance and banking industry is no exception. In this economic roundtable, host Matthew Tilley speaks with industry experts (and fellow Vericast teammates) Lisa Nicholas, Chris Phelan, and Stephenie Williams to break down the challenges marketers in financial institutions face in uncertain economic conditions, and how to work through them. Join us as we discuss:Macroeconomic trends impacting financial institutionsMarketing strategies tailored to uncertain timesMaximizing data to drive innovative marketing campaigns
Released:
Dec 20, 2023
Format:
Podcast episode
Titles in the series (29)
The Value Behind Customer Data Platforms: The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer. David Raab is the Founder of the CDP... by Business To Human