The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer.  David Raab is the Founder of the CDP Institute, where his mission is to educate companies on how to use their customer data. David has spent most of his career as a marketing technology consultant, and six years ago decided to create the CDP Institute. In this episode, David talks about what a Customer Data Platform is and why it matters.  Join us as we discuss:What is a Customer Data Platform (CDP)Some of the use cases for a Customer Data Platform and how marketers can take advantage of a CDPWhere the concept of unified platforms for consumer optimization came from, and where does the industry as a whole stand todayWhere should marketers who want to implement a CDP start What should marketers watch out for as they implement CDPs into their marketing stack