In this episode of Tech Talks Daily, I explore the world of data with Martin James, the VP of EMEA at Aerospike, a company specializing in real-time data management serving major players like Yahoo, Wayfair, and Experian. Martin, known for his unique perspective on the colossal growth of global data and its effective management, takes us through his journey in the data landscape and the important role it plays in sectors such as ad-tech. Join us as we explore the rise in data usage, its implications for enterprises, and how they can maximize their data utility. Martin sheds light on the significance of data platforms in delivering real-time processing to power globally distributed applications. As a horse enthusiast, Martin also shares some interesting insights drawn from his love for horses and the parallels he sees with data management. Together, we dissect the impact of technology, revenue generation, cost reduction, and regulatory compliance on the data explosion. Hear Martin's unique take on how Aerospike's no-SQL database helps organizations manage voluminous data with lean hardware requirements, meeting the demands of modern application development. This episode takes a deep dive into the challenges and opportunities presented by data in the ad-tech industry, the role of real-time data management platforms, and the future of data management with the emergence of generative AI, 5G, and IoT. Whether you're a data enthusiast or a professional looking to harness the power of data, this episode offers valuable insights into the future of data management, the importance of scalable and flexible data platforms, and the need for actionable data.