Every data project, whether it's analytics, machine learning, or AI, starts with the work of data cleaning. This is a critical step and benefits from being accessible to the domain experts. Trifacta is a platform for managing your data engineering workflow to make curating, cleaning, and preparing your information more approachable for everyone in the business. In this episode CEO Adam Wilson shares the story behind the business, discusses the myriad ways that data wrangling is performed across the business, and how the platform is architected to adapt to the ever-changing landscape of data management tools. This is a great conversation about how deliberate user experience and platform design can make a drastic difference in the amount of value that a business can provide to their customers.