31 min listen
Ep. 6 – Operationalising your omnichannel strategy – Chris Avore & Matt Grocki
Ep. 6 – Operationalising your omnichannel strategy – Chris Avore & Matt Grocki
ratings:
Length:
43 minutes
Released:
Mar 5, 2020
Format:
Podcast episode
Description
Design thought-leader and lecturer at Rutgers University Chris Avore and globally recognised Content Strategy specialist Matt Grocki discuss what it means to operationalise your omnichannel efforts.
In this session, we look at questions like:
How do you best research the diverse sets of stakeholders involved in omnichannel? Are brainstorming and workshops still the best way?
Does omnichannel strategy implementation need to turn your whole organisation upside down?
What role do executives and leadership play in improving omnichannel customer experience?
How technical does a content or design practitioner need to be?
And, many more.
In this session, we look at questions like:
How do you best research the diverse sets of stakeholders involved in omnichannel? Are brainstorming and workshops still the best way?
Does omnichannel strategy implementation need to turn your whole organisation upside down?
What role do executives and leadership play in improving omnichannel customer experience?
How technical does a content or design practitioner need to be?
And, many more.
Released:
Mar 5, 2020
Format:
Podcast episode
Titles in the series (39)
Ep. 1 – Omnichannel strategy implementation at IBM – Marie Girard: Enjoy our interview with content strategist Marie Girard of IBM Paris! Marie is responsible for a unifying strategy that cuts across: Marketing websites, Social media channels, Online Marketplace, Developer communities and forums, Software as a Servi... by Omnichannel by OmnichannelX