In this episode, we hear from Thomas Molenaar, Head of Marketing at Dechra Pharmaceuticals. 
Noz and Thomas discuss Dechra’s initial steps to implement and build the necessary infrastructure, processes, and platforms to support their omnichannel aspirations.
Join us as we delve into topics such as data integration, process integration, channel strategy, and the human side of this complex operation.
This episode serves as a roadmap for those at the beginning stages of their own omnichannel journey, providing a firsthand account of the hurdles and steps involved.