Ep. 18 – The State of the Content Strategy – Kristina Halvorson

Ep. 1 – Omnichannel strategy implementation at IBM – Marie Girard: Enjoy our interview with content strategist Marie Girard of IBM Paris! Marie is responsible for a unifying strategy that cuts across: Marketing websites, Social media channels, Online Marketplace, Developer communities and forums, Software as a Servi... by Omnichannel by OmnichannelX

31 min listen

Ep. 3 – Interview with Margot Bloomstein on Trust and Digital Transformation – Margot Bloomstein: Margot Bloomstein and Noz Urbina explore how building audience relationships based on trust starts from inside the organisation, and how digital transformation doesn't always mean disruption. More on https://OmnichannelX.digital Twitter:@OmniXconf Ma... by Omnichannel by OmnichannelX

42 min listen

Ep. 12 – Immersive digital experiences and products – Preston So, Oracle: In this episode we hear from Preston So, Senior Director of Product Strategy at Oracle. We explore the past, present, and future of immersive experiences, and how they can be used to deliver rich experiences for users. What are “immersive experienc... by Omnichannel by OmnichannelX

40 min listen

Ep. 9 – Activating omnichannel with content intelligence – Cruce Saunders: In this episode, we hear from Cruce Saunders, the founder, and principal at [A] (simplea.com). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep ... by Omnichannel by OmnichannelX

43 min listen

Ep. 10 – How to join the livestream & podcast revolution – Christophe Trappe: In this episode we talk with Christoph Trappe, Chief Content Officer at The Authentic Storytelling Project. He explores how livestreaming can be an effective way in forging strong relationships with your audience and how it can be used to help your o... by Omnichannel by OmnichannelX

39 min listen

Ep. 5 – Stories as a Service – An Omnichannel Marketing Strategy – Gina Balarin: Enterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service. by Omnichannel by OmnichannelX

49 min listen

Ep. 2 – Featured Speaker Interview – Ryan Skinner, Forrester: An interview with Ryan Skinner, Senior analyst serving B2C marketing professionals for Forrester, that spans topics from the challenges around organizational silos that most organizations deal with every day to how to prepare for artificial intellige... by Omnichannel by OmnichannelX

35 min listen

Ep. 6 – Operationalising your omnichannel strategy – Chris Avore & Matt Grocki: Design thought-leader and lecturer at Rutgers University Chris Avore and globally recognised Content Strategy specialist Matt Grocki discuss what it means to operationalise your omnichannel efforts. In this session, we look at questions like: How do ... by Omnichannel by OmnichannelX

43 min listen

Ep. 4 – People, stories, data, and delight – get real for success in omnichannel teams – Gina Balarin: Gina Balarin – content marketer by profession, story-teller by passion – helps organisations tell their customer's stories better. Stories inherently transcend channels and departments by addressing to overall brand/customer relationship. And custome... by Omnichannel by OmnichannelX

34 min listen

Ep. 7 – Agile CMS Forrester Research’s omnichannel approach for a new era – Mark Grannan: In this episode, Programme Director Noz Urbina interviews Mark Grannan, Senior Analyst from Forrester Research. Mark takes us through Forrester’s new term: “Agile CMS” and how it separates content management, planning, and analytics from the channel ... by Omnichannel by OmnichannelX

33 min listen

Ep. 13 – Content Models vs Domain Models – Carrie Hane: What is a domain model? What's a content model? How do they relate? In this episode we hear from Carrie Hane co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions ... by Omnichannel by OmnichannelX

42 min listen

Ep. 15 – What skills should UX and content marketing people focus on? – Mariah Obiedzinski: In this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats. Mariah Obiedzinski and Noz Urbina discuss current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results... by Omnichannel by OmnichannelX

48 min listen

Ep. 11 – Who is Design for Cognitive Bias for? – David Dylan Thomas: In this episode, we hear from David Dylan Thomas Founder and CEO of David Dylan Thomas, LLC. He explores his book Design for Cognitive Bias and how people who work in the content and user experience sphere can integrate anti-bias processes in their o... by Omnichannel by OmnichannelX

47 min listen

Ep. 14 – Making omnichannel-ready experience maps – Yuri Vedenin: How can you make omnichannel-ready experience maps, instead of the fluffy abstract journey maps we’re used to seeing? In this episode we hear from Yuri Vedenin, founder and CEO of UXPressia. He explores various user experience methods, such as custom... by Omnichannel by OmnichannelX

46 min listen

Ep. 8 – Content design: Resetting the conversation around content – Sarah Richards: In this episode, we talk with Sarah Richards of Content Design London, the founder of what has become an entire movement in the world of content: content design. Like all good movements, and in line with the movement's own philosophy, it is synthesis... by Omnichannel by OmnichannelX

38 min listen

Ep. 17 – IKEA, and their human-centric approach to the Metaverse – part 2 - Timi Stoop-Alcala: In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse. Timi ex... by Omnichannel by OmnichannelX

33 min listen

Ep. 19 – AI, ontologies, and componentized content – Yanko Ivanov: In this episode, we hear from Yanko Ivanov, Enterprise Solution Architect at Enterprise Knowledge. He and Noz Urbina define and then differentiate between the often and easily confused areas of domain models, content models, ontologies, and knowledg... by Omnichannel by OmnichannelX

50 min listen

Ep. 20 – Science-backed principles for human-centric experience design – part 1 w/ Dana Rock: In this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications. Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our expectations, feelings, and our memories... by Omnichannel by OmnichannelX

35 min listen

Ep. 20 – Science-backed principles for human-centric experience design – part 2 w/ Dana Rock: Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our expectations, feelings, and our memories. These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these s... by Omnichannel by OmnichannelX

40 min listen

Ep. 18 – The State of the Content Strategy – Kristina Halvorson: In this episode, we hear from Kristina Holvorson, CEO, Brain Traffic. Producer, Confab and Button, and Content Strategist at large. She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing th... by Omnichannel by OmnichannelX

39 min listen

Ep. 16 – IKEA, and their human-centric approach to the Metaverse – part 1 - Timi Stoop-Alcala: In this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse. Timi ex... by Omnichannel by OmnichannelX

31 min listen

Ep. 21 – Omnichannel first steps at Dechra Pharmaceuticals w/ Thomas Molenaar: In this episode, we hear from Thomas Molenaar, Head of Marketing at Dechra Pharmaceuticals. Noz and Thomas discuss Dechra’s initial steps to implement and build the necessary infrastructure, processes, and platforms to support their omnichannel aspi... by Omnichannel by OmnichannelX

41 min listen

Ep. 25 – Strategic content design for people and machines w/ Are Halland: In this episode, Noz Urbina and Are Halland explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions. What you will learn: The value and challen... by Omnichannel by OmnichannelX

39 min listen

Ep. 23 – You can’t break silos, but you can connect them w/ Jael Schultz and Audrey Hamoy: In this episode, we hear from Audrey Hamoy and Jael Schultz from American Express. Noz engages in an in-depth discussion with Audrey and Jael, content strategy professionals navigating the complex terrain of cross-channel consistency. They unpack th... by Omnichannel by OmnichannelX

44 min listen

Ep. 24 – Actually bridging departmental silos: A cross-team case study at Autodesk w/ Alissa Briggs: In this episode, we hear from Alissa Briggs, Design Leader at Autodesk. Alissa takes us on a journey from her startup experience at PlanGrid to joining Autodesk, sharing how collaborative design thinking transformed their approach to product developm... by Omnichannel by OmnichannelX

19 min listen

Ep. 22 – ContentOps and sustainability: Good for omnichannel and the Planet w/ Rahel Anne Bailie: In this episode, we hear from Rahel Anne Bailie, Executive Consultant at ICP. In this podcast, Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality. Greenwashing is out. Net zero is in. Brands are bei... by Omnichannel by OmnichannelX

36 min listen

Podcast Ep. 30 – Unlocking the power of structured content in Life Sciences w/ Regina Lynn Preciado: In this episode, Noz Urbina sits down with Regina Lynn Preciado, senior content strategist with Content Rules, Inc. They delve into the world of structured content and its critical role in the life sciences industry. With over two decades of experien... by Omnichannel by OmnichannelX

41 min listen

Podcast Ep. 27 – Cracking the content management conundrum w/ Jeff Eaton: In this episode, Noz Urbina and Jeff Eaton unravel the intricacies of content management systems, data structures, and the role of AI in today's digital landscape. From the challenges of migrating content to the importance of shared organizational la... by Omnichannel by OmnichannelX

68 min listen

Ep. 32 – Mastering AI, Metaverse, and Modern Content Dynamics w/ Brian Piper: In this OmnichannelX podcast episode, host Noz Urbina sits down with Brian Piper, Director of Content Strategy and Assessment at the University of Rochester. They explore the evolution of digital marketing, the impactful role of AI, and the fascinati... by Omnichannel by OmnichannelX

44 min listen

Ep. 28 – Content modelling beyond the tech: User needs first w/ Michel Andrews: In this episode, Noz Urbina and Michael Andrews dive into the world of structured content and content modelling. They discuss the importance of bridging technical and business requirements, balancing the needs of omnichannel delivery with content cre... by Omnichannel by OmnichannelX

38 min listen

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Ep. 18 – The State of the Content Strategy – Kristina Halvorson

Ep. 18 – The State of the Content Strategy – Kristina Halvorson

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