43 min listen
Ep. 22 – ContentOps and sustainability: Good for omnichannel and the Planet w/ Rahel Anne Bailie
Ep. 22 – ContentOps and sustainability: Good for omnichannel and the Planet w/ Rahel Anne Bailie
ratings:
Length:
36 minutes
Released:
Jun 27, 2023
Format:
Podcast episode
Description
In this episode, we hear from Rahel Anne Bailie, Executive Consultant at ICP.
In this podcast, Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality.
Greenwashing is out. Net zero is in. Brands are being called upon to show their carbon footprint reduction and report their progress to investors, clients, and the public. With technology usage generating a heavier carbon footprint than the airline industry, brands can no longer claim that "going digital" is helping to save the planet.
As professionals in the digital space, the time has come to contribute to the organisational strategies that include sustainability for content assets. From how we create, produce, and deliver content and how we store and search that content, to how we design the user experiences, can make a contribution to those initiatives. Presenter Rahel Bailie runs through a baker’s dozen ways to look at in the quest to become carbon neutral – for the good of the company as well as the good of the planet.
What you will learn:
How to find carbon reduction areas in the content lifecycle
Easy ways to gain efficiencies while reducing the carbon footprint
Ideas for getting closer to net zero while improving the user experience
In this podcast, Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality.
Greenwashing is out. Net zero is in. Brands are being called upon to show their carbon footprint reduction and report their progress to investors, clients, and the public. With technology usage generating a heavier carbon footprint than the airline industry, brands can no longer claim that "going digital" is helping to save the planet.
As professionals in the digital space, the time has come to contribute to the organisational strategies that include sustainability for content assets. From how we create, produce, and deliver content and how we store and search that content, to how we design the user experiences, can make a contribution to those initiatives. Presenter Rahel Bailie runs through a baker’s dozen ways to look at in the quest to become carbon neutral – for the good of the company as well as the good of the planet.
What you will learn:
How to find carbon reduction areas in the content lifecycle
Easy ways to gain efficiencies while reducing the carbon footprint
Ideas for getting closer to net zero while improving the user experience
Released:
Jun 27, 2023
Format:
Podcast episode
Titles in the series (39)
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