In this episode, Noz Urbina sits down with Regina Lynn Preciado, senior content strategist with Content Rules, Inc.
They delve into the world of structured content and its critical role in the life sciences industry. With over two decades of experience in solving complex content challenges, Regina shares insights on how structured content can transform the way organizations manage and deliver information.
They discuss the unique content management challenges faced by life sciences companies, such as legacy content and the transition from traditional writing to component-based modular structures. Regina emphasizes the importance of content standardization across dimensions, from full deliverables to individual words, to create a unified and efficient content ecosystem.
The conversation also explores the benefits of content reuse, reducing redundancy, and achieving full traceability of changes. Regina and Noz shed light on how structured content enables personalized, channel-specific, and audience-specific communication, ultimately enhancing the user experience.
 
What you will learn:
The significance of structured content in life sciences.
The challenges faced by the industry in managing content.
How structured content helps overcome these challenges.
The journey from traditional content to modular, machine-friendly content.
Real-life examples of structured content transformation.