Rafal Maciag is Founder and CEO of ModelingEvolution, which helps businesses and organisations implement effective, high-quality software solutions. The company's Modellution product provides a collaboration platform for Event Storming and Event Modeling.In today's episode:• The foundational concept of Event Storming and how it serves as a catalyst for collaborative transformation• How to integrate Event Storming and Event Modeling concepts into a business• Rafal's story of founding a company and lessons learned—Rafal's contact info:• LinkedIn: https://www.linkedin.com/in/rafalmaciag/• ModelingEvolution: https://www.modelingevolution.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Introduction(00:56) Putting everyone on the same page(02:32) What is Event Storming?(08:40) Examples of 'events'(12:39) Enabling Customer Journey Mapping(16:00) How often to conduct Event Storming(23:48) 'Movies' in Event Storming(26:17) Who organises everything?(28:10) Challenges of implementation of Event Storming(29:54) How organisations are working with ModelingEvolution(31:24) What Rafal has learned from founding a company(33:37) Building the right things(36:14) Final thoughts from Rafal(38:00) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling