Gabrielle Hayes is a Product and Agile Coach. She is co-founder and instructor at Product x Agile, which brings expertise to product teams in the form of human-centred, on-demand, self-paced courses.She is also passionate about all things Product Discovery, which is the main topic of today’s episode.In today's episode:• The fundamentals of successful Product Discovery• How Product Discovery fits in the Product Development Lifecycle (PDLC)• How to influence change in an organisation for better product discovery outcomes—Gabrielle's contact info:• LinkedIn: https://www.linkedin.com/in/gabrielleahayes/• Product x Agile: https://www.productxagile.com/• Product x Agile on LinkedIn: https://www.linkedin.com/company/product-x-agile/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/—In this episode, we cover:(00:00) Podcast Introduction(00:46) What is Product Discovery?(01:28) Iterative approach to Product Discovery(02:44) Kano analysis model(04:09) Where to start with Product Discovery(06:04) Having a dynamic product team(08:40) Framework for discovery efforts(11:20) Impact of Customer Success teams(12:55) Reaching non-owned audiences(15:40) What questions to ask your customers(19:21) Deeper empathy with customers and users(22:10) What to do after the MVP launch(23:30) What to document in discovery(26:15) How to approach feature prioritisation(29:00) The role of innovation within Product Discovery (32:20) Utilising AI for Product Discovery(35:15) Pressure of being in a 'feature factory'(38:04) Influencing leadership to enable more Product Discovery efforts(40:43) About Product x Agile(42:44) OutroFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling