Varun Ghatge is Head of Product at the BBC, with a focus on cross-product personalisation and recommendation for all BBC brands.In today's episode:• Varun's journey into Product• Key elements of building personalised product experiences• The challenges in implementing recommendation features—Varun's contact info:• LinkedIn: https://www.linkedin.com/in/varun-ghatge/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast—In this episode, we cover:(00:00) Preview(01:00) Introduction(01:37) Varun's journey into Product Management(02:38) Definitions of personalisation(04:10) Key elements in recommendation models for PMs.(07:40) Avoiding negatively impacting your metrics(09:46) How to improve your product sense(13:10) Best practices for personalisation in products(23:40) Where to start in building recommendation features(31:24) How to best use your data(32:59) Challenges of maintaining data and algorithms (37:44) Unintended impacts in personalisation features(39:22) Building vs buying(41:38) Key takeawaysFollow the podcast on Twitter: @proddevpodcastGet in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling