The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode!
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Show Notes:
(01:16) - Ravi's story
(04:09) - Customer service lessons
(05:38) - What is Sutro?
(06:44) - Building steps
(10:10) - Unbiased feedback
(11:42) - Inflection point in the business
(13:53) - Manufacturing products at scale
(19:08) - China supply framework
(20:37) - Influencer playbook
(25:19) - Social approach
(29:45) - User journey
(33:40) - AI sidekick for brainstorming