50 min listen
59: Driving Product Inclusion
FromHow To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
59: Driving Product Inclusion
FromHow To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
ratings:
Length:
57 minutes
Released:
Sep 21, 2022
Format:
Podcast episode
Description
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Giselle Mota (ADP) to talk about product inclusion and product equity. With product inclusion, users feel seen and feel that their needs are met. This is why inclusion is an important aspect PMs must have and learn and how they can incorporate this in their products.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
06:15 Definition of inclusion
09:54 Making the business case
11:47 Educate to ensure product inclusion
15:21 Product inclusion is not just in the language but also data that’s used
19:20 How to test inclusivity
22:38 Product management is an iterative process
27:36 Book recommendations
29:23 Is there anything unique about product inclusion and equity?
31:52 Mainstream user vs. extreme user
33:55 Factors that are accelerating inclusivity
36:38 Improving AI voice
39:08 Roles dedicated to product inclusion and product equity
47:21 Advice for product managers to be more equitable and inclusive
50:11 Final thoughts
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
06:15 Definition of inclusion
09:54 Making the business case
11:47 Educate to ensure product inclusion
15:21 Product inclusion is not just in the language but also data that’s used
19:20 How to test inclusivity
22:38 Product management is an iterative process
27:36 Book recommendations
29:23 Is there anything unique about product inclusion and equity?
31:52 Mainstream user vs. extreme user
33:55 Factors that are accelerating inclusivity
36:38 Improving AI voice
39:08 Roles dedicated to product inclusion and product equity
47:21 Advice for product managers to be more equitable and inclusive
50:11 Final thoughts
Released:
Sep 21, 2022
Format:
Podcast episode
Titles in the series (100)
1: The Different Styles of Decision-Making: Today, in the How to Succeed in Product Management Podcast; Jeff, Red, and Soumeya welcome a panel of experts on Product Management to discuss the importance of decision-making in the success of any product. The panel of experts, known and respected in t... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem