In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Mark Tan (Wyze) to talk about growing a community. It takes great leadership to grow a community but it would require creating a safe space for the members to continuously participate and engage in these communities. And people supporting each other in any way is the breeding ground for valuable product assets.
 
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
 
What to Listen For:
00:00 Intro
04:39 Creating a community for Product Managers and growing its members
09:55 Pm needs to be clear on the the value proposition that the product offers
12:33 Online communities require extra step make sure people pay attention
14:13 The leaders and feeders in all communities
16:02 Exploitation of the community and taking away the cycle you’re trying to create
18:59 Let the community members interact and have a conversation
22:26 Allow the customers to participate in the ideation process
28:10 Strategic ways to grow a community from zero to a hundred  
33:27 The ethical issues of creator compensation
36:18 Creating a safe space for people who can participate in the community
40:55 Soumeya’d book recommendations for founders to learn product mindset
47:45 Remove biases when you’re running communities
49:43 Give more than you take and then community will take care of itself