In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Justin Kistner (Upfocus) and Rebekah Bastian (OwnTrail) to talk about product managers starting out in startup companies. Whether it’s a small startup with five people or a bigger company with a lot of manpower, the roles product managers take depend on the scope of their responsibilities. What counts most is the experience they acquire and the skills they learn along the way.
 
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
 
What to Listen For:
00:00 Intro
08:05 Smaller companies tend to deal with the runway flexibility
11:17 A good PM is a way of problem solving
12:50 What makes it fun being a product manager?
15:14 Experience the job first before handing over the tasks to others
19:29 PM role templates are more established in bigger companies
21:15 When PMs forget how to take on higher roles
25:02 As your career grows, your scope grows 
30:08 There’s no single path to being a good PM
33:39 New PMs often work in smaller companies
36:16 Depending on startup, people will look for an experienced PM
40:27 Who makes the decision depends on the size of the company
45:22 You can learn skills and earn experience even if a startup fails
48:30 Global community outside of the US
52:33 Don’t get disheartened, you’ll figure it out
54:33 Your lived experiences is going to make you a good PM