In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Anna Marie Clifton to talk about prioritizing people over product. A good PM should be able to manage products, people, and of course, both. A team has its own unique members and managing these people is an important part of a PM’s job.
 
Disclaimer: All opinions of the speakers are their own.
 
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
 
What to Listen For:
00:00 Intro
09:11 Influence without authority
11:42 What works in a different company won’t work in another one
13:59 Building trust relationships
16:26 Everyone is motivated by very different things
19:07 Framework or exercise for working with people
27:16 Clearly Product Book Club podcast
29:44 Politics in the workplace
30:54 Understand the unwritten rules
33:07 Frameworks are a waste of time
37:02 Definition of framework
39:02 Framework are for beginners
41:53 Managing young stakeholders
46:07 How to talk to people who disagrees
48:55 Final thoughts