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In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak welcome Larry Apke (T-Mobile) as they discuss how to become agile. It's important for PMs to become agile because Agile methodologies promote adaptability, collaboration, and customer-centricity. In today's fast-paced business environment, products and market conditions can change rapidly. Agile practices, such as Scrum or Kanban, enable PMs to iterate quickly, gather frequent feedback, and adjust their product strategies accordingly. This approach helps teams deliver value more efficiently, respond to customer needs effectively, and stay ahead in competitive markets.
 
Disclaimer: All opinions of the speakers are their own.
 
What to Listen For:
00:00 Intro
06:29 Waterfall vs. Agile
07:54 The Agile Manifesto
09:32 Waterfall tendencies
11:04 Who is responsible to drive agile?
12:11 Common misperceptions about what it means to be agile
13:57 Discrepancy between philosophy and frameworks
16:09 Safe certifications
18:15 Understanding the why
21:51 Embracing negative feedback
25:18 Implementing agile
29:53 Proper sequencing of the backlog
31:55 Having leadership understand the cost of delay 
36:06 Investing time in the discovery phase
39:04 How to get leadership out of the priority mindset?
44:39 Avoiding horizontal slicing 
50:13 Golden Rule of Agile