In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Nate Westheimer (Amazon) to talk about leadership principles. Identifying structures that work best for you and your product goals is the best step to finding success. This includes the skills to handle escalations within the team and how to escalate fast to not lose momentum. 
 
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
 
What to Listen For:
00:00 Intro
06:19 4 things you can learn from Amazon
10:05 Handling an escalation
17:33 The working backwards principles
21:47 The PR FAQs approach
31:02 You can’t be inflexible 
38:51 Sometimes thinking ahead is extremely helpful  
43:55 Read The Cold Start Problem
47:15 Concluding thoughts