55 min listen
Best of 2022: The Tactics of Effective Roadmapping
FromHow To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Best of 2022: The Tactics of Effective Roadmapping
FromHow To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
ratings:
Length:
55 minutes
Released:
Jul 5, 2023
Format:
Podcast episode
Description
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Arvind Dutta (Microsoft) to talk about roadmaps and prioritization. A roadmap isn’t simply a to-do list that anyone can change or check off. It is a consolidated plan and execution that helps the product team prioritize and progress through the product development more organized and productive.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
03:05 Why roadmapping and prioritization are important
06:23 Who owns the roadmap?
09:11 Avoid turning the roadmap into a to-do list
16:39 Know the audience the roadmap is aimed at
24:09 Question-based approach roadmap
33:14 The product team should make the roadmap work for them
39:43 Other tools effective in implementing a roadmap
42:41 Providing updates to the upper management
48:39 Where the real value lies
51:02 The ability to prioritize and drive clarity through roadmap
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
03:05 Why roadmapping and prioritization are important
06:23 Who owns the roadmap?
09:11 Avoid turning the roadmap into a to-do list
16:39 Know the audience the roadmap is aimed at
24:09 Question-based approach roadmap
33:14 The product team should make the roadmap work for them
39:43 Other tools effective in implementing a roadmap
42:41 Providing updates to the upper management
48:39 Where the real value lies
51:02 The ability to prioritize and drive clarity through roadmap
Released:
Jul 5, 2023
Format:
Podcast episode
Titles in the series (100)
5: Product Improvement through Experimentation: Today, in the How to Succeed in Product Management Podcast, Jeff and Red welcome our panel of experts on product management to talk about experimentation and how to test ideas before and after launch. They discuss how talking to the customers is a form o... by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem