In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and  Soumeya Benghanem welcome Michael W. Lam (Zoom) as they discuss how to thrive in a product led organization. PMs can thrive in a product-led organization by adopting a data-driven mindset, leveraging customer insights to inform decision-making, and prioritizing cross-functional collaboration to align teams and drive innovation. By staying attuned to market trends, embracing agile methodologies, and fostering a customer-centric culture, PMs can navigate the dynamic landscape, deliver exceptional products, and achieve long-term success in a product-led organization.
 
Disclaimer: All opinions of the speakers are their own.
 
Resources:
Foster the Product: Leading teams and aligning stakeholders toward a common vision - Foster Blog (uw.edu)
Lead from the Core: The 4 Principles for Profit and Prosperity - Jay Steinfeld

 
What to Listen For:
00:00 Intro
05:54 What’s a product led organization?
06:54 Important for the customer vs. PMs
09:15 Building instead of outsourcing
17:34 Aligning product teams for success
21:37 How to thrive in a product led organization
24:31 Product leaders protecting their products from salespeople
25:37 Recognize the product you’re building and who it is for
29:47 Main differences between product led organizations and other organizations
32:09 Data vs. Emotions
40:04 Free trials and free tiers products
45:06 Risk Assessment Framework
51:40 Final thoughts