54 min listen
66: Growing into a Growth PM
FromHow To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
66: Growing into a Growth PM
FromHow To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
ratings:
Length:
55 minutes
Released:
Nov 9, 2022
Format:
Podcast episode
Description
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Peter Kazarian (Yahoo), Ryan Caddell (SounderMind), and Carolyn Carter (Wayfair) to talk about being a growth product manager and how to grow as one. Being a growth PM matters because their focus is to identify the key growth opportunities and growth strategies for businesses and improve business metrics.
Disclaimer: All opinions of the speakers are their own.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
06:31 Growth PM vs. other PMs
09:03 Growth PM vs. marketing
14:03 Metrics of growth PMs
15:08 Ask their KPI
16:35 Is growth PM consumer focused?
18:31 Are growth PMs replacing sales?
20:41 Well designed products doesn’t need sales
22:33 How to make growth happen through testing & optimization
25:12 Understand your secondary KPIs
28:43 Retargeting
33:22 What to do during a conversion problem?
38:31 Difference between product marketing manager, growth PM, and PM
42:16 There’s no vision involved
47:50 Final thoughts
Disclaimer: All opinions of the speakers are their own.
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
What to Listen For:
00:00 Intro
06:31 Growth PM vs. other PMs
09:03 Growth PM vs. marketing
14:03 Metrics of growth PMs
15:08 Ask their KPI
16:35 Is growth PM consumer focused?
18:31 Are growth PMs replacing sales?
20:41 Well designed products doesn’t need sales
22:33 How to make growth happen through testing & optimization
25:12 Understand your secondary KPIs
28:43 Retargeting
33:22 What to do during a conversion problem?
38:31 Difference between product marketing manager, growth PM, and PM
42:16 There’s no vision involved
47:50 Final thoughts
Released:
Nov 9, 2022
Format:
Podcast episode
Titles in the series (100)
4: Getting Into Product Management From A Non-Traditional Background by How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem