In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Nora Tan (Color) to talk about product development. For PMs, there are three phases that every product development must go through -- discovery, framing, and iteration. The question is, which phase is the most important?
 
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
 
What to Listen For:
00:00 Intro
08:52 Product development process, from idea to shipment
15:35 Phases of development process: discovery, framing, iteration   
22:32 How do you find a good product manager?
25:54 The velocity that you’re moving in
31:17 Helpful frameworks for product development
39:36 Working in pods
45:53 How teams will work best
52:21 Keep learning more, talk to other PMs