In this episode of The Bootstrapped SaaS Operator, Michael Kamleitner shares his journey from founding a software agency to spinning out two successful products, Swat.io (surpassing $5M ARR) and Walls.io (surpassing $2M ARR). He shares insights into the challenges and decisions that shaped his entrepreneurial path, including the transition from agency work to building scalable products.Tune in to learn more about:~ The organic development of product ideas based on customer feedback and needs~ The complexities of running two companies in parallel and the eventual separation into distinct entities~ The role of outbound sales in their growth strategy and key learnings from implementing outbound campaignsTimestamps:
(00:00) - Intro

(00:28) - Origin Stories and Company Spin-off

(01:49) - Formation of Die Socialisten

(03:28) - Size of Die Socialisten

(04:40) - Running Two Companies in Parallel

(06:16) - Sequential vs. Parallel Approach

(08:16) - Leadership Team for Swat.io

(09:25) - Revenue and Growth of Swat.io

(13:12) - Size and Future Growth Plans for Walls.io

(14:09) - Problem Walls.io Solve for its Users

(15:09) - What does a Typical Client for Walls.io look like

(16:50) - Team Structure and Roles in Walls.io

(20:17) - Revenue Split Between PLG and Enterprise Sales

(22:05) - Biggest Learnings about Outbound

(27:01) - Plans for Scaling Walls.io to Match the Other Product

(28:51) - Outro
The SaaS Operator NewsletterGet actionable insights from SaaS veterans to grow your MRR.Join hundreds of PLG founders at: EarlyNode.com/SubscribeFollow Michael KamleitnerOn LinkedIn: https://www.linkedin.com/in/michaelkamleitnerOn Twitter: https://twitter.com/_subnetMentioned In The EpisodeWalls.io - A social media aggregator for businessesSwat.io - A social media management tool for professionalsReactSquad.io - React.js Agency for StartupsEarlyNodeOn LinkedIn: https://www.linkedin.com/company/earlynodeOn Twitter: https://twitter.com/EarlyNodeOn Instagram: https://www.instagram.com/earlynode_crew/On Facebook: https://web.facebook.com/earlynodeOn YouTube: https://www.youtube.com/@earlynodeOn TikTok: https://www.tiktok.com/@earlynodeNikolas ChapoupisOn Twitter: https://twitter.com/nikolas_chapOn LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis