There’s always emotion behind change, so how can video creators convey change in a positive way, leaving their audience inspired? On this episode of The Visual Lounge, Jake Gittleson, Senior Expert in Learning Design at McKinsey & Company, shares his thoughts. Jake runs a research and innovation lab, helping individuals identify what they should be aware of and what they should consider changing, using video to get his messages across. Jake shares how he communicates change effectively through videos, detailing his processes, best practices and starting steps. Plus, he tells us about his podcast, The Learning Geeks, and reveals his proudest career moment. Learning points from the episode include: 0:00 – Introduction 2:13 – How Jake started using video in the workplace 4:22 – How he defines success in leading change through video 7:13 – One tip for using images and videos 8:55 – Jake explains his job 11:46 – Building human connection in videos 15:07 – The practical side of Jake’s work 17:06 – How you can get started storytelling on video today 18:38 – Telling the right story 21:13 – Jake’s favorite ways to tell stories 28:16 – Jake’s podcast, The Learning Geeks 30:15 – Speed Round questions 39:30 – Jake’s final take 40:16 - Outro Important links and mentions: The Learning Geeks podcast Matt’s appearance on Learning Geeks Find Britt Andreatta’s books Connect with Jake on LinkedIn