Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, join Social Pros to give some key insight into Salesforce’s approach to video and why YouTube is a huge priority. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details We’ve been in the “age of video” for a few years now, and if you’re not already charging ahead with your video strategy, you could be missing out. At least that’s what Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, have to say in this episode of Social Pros. Jamie and Heike take us behind the scenes of Salesforce’s YouTube strategy to explain why video is “mission critical” in marketing these days and how to connect with your audience through video. Heike and Jamie give some tips on what metrics to measure, how to pick out true, meaningful engagement, and why YouTube is an underutilized community management tool.  In This Episode: 7:12 – Heike and Jamie walk us through the video team at Salesforce 12:33 – Important lessons Heike brought from social media to the video team 16:35 – Jamie explains the differences between creating B2B and B2C video content 19:53 – Untapped opportunities B2B brands can unlock with YouTube 25:38 – What makes good, compelling YouTube content 29:00 – Why the community aspect of YouTube shouldn’t be overlooked 33:22 – Why showing up in search is so important for B2B YouTube channels 35:28 – Tips for integrating a video department with the rest of the business 38:08 – What metrics to measure on YouTube 42:50 – The Big Two questions Resources Schedule a consultation with ICUC Visit SocialPros.com for more insights from your favorite social media marketers.