Starting a sports digital agency is a dream for many people and arguably there has never been a better time set up on your own.

You are your own boss, you can be creative, work in sport and make good money. On the flipside, the responsibility is entirely on your shoulders and, right now, competition is particularly intense.

Luca Massaro took the plunge five years ago when he set up WePlay in London. In this podcast we talk about how he assessed the market before launch, character lessons, how they have had to change their offering, the crucial art of pitching for business and the qualities that brought them the Football Business Agency of the year award in 2017.

Small side note: you can contact me on social media @MrRichardClarke and my website MrRichardClarke but, also, an experiment, I have set up an Instagram account for the podcast - SportDigitalandSocial. Feel free to chat to me there.


Luca and I discuss:

1.30 Luca’s background and how WePlay started

3.20 Becoming Sports Digital Agency of the Year in 2017

6.25 What character do you need to run an agency?

8.21 What agencies don’t have… and what you need?

9.20 How to pitch for business

11.20 Opening up the conversation

12.50 How the demands of clients have changed

15.50 Finding a product in what you can measure

17.56 Building out the team in response to demand

19.55 The mix of permanent and freelance staff

21.50 WePlay’s key case-studies
The case study with English Hockey
http://weplay.co/work/england-hockey-hockey-womens-world-cup-ballot/

26.50 The Red Bull project

29.18 Early thoughts on Facebook’s algorithm change

31.59 Why ‘it is about time’ for GDPR

34.17 The way sport can benefit from GDPR

37.10 The relative strengths of the social media platforms at present

40.40 The plans to grow WePlay