35 min listen
Mario Leo: Sports Social Media Trends for 2019
Mario Leo: Sports Social Media Trends for 2019
ratings:
Length:
56 minutes
Released:
Dec 27, 2018
Format:
Podcast episode
Description
The trends he has seen on the major social media platformsDid last year’s prediction around Facebook/Instagram come trueWhere is Snapchat stand?Mario’s #1 trend – Players becoming more entertainment/media-centricDugout/OTRO/Players Tribune/Brooklyn Nets ‘Juventus night”The social media impact from the transfers of Cristiano Ronaldo and NeymarMario’s #2 trend – Media departments in middle-ranking clubs start to take on an ‘agency’ roleThe demise of the classical sports journalist in club media departmentsMario’s #3 trend – data centralized and used across all departmentsThe myth of ‘big, bad clubs’ organising a new league out of their own greed.The future broadcast model and why it could get cheaperMario’s #4 trend – greater digital commercialisation and ‘passion’ selling.Mario’s #5 trend – the importance of change management in digital transformation(Basically, start working together to get your digital house in order. If you don’t you will be in trouble)“Digital means there are no silos. It's a constant evolution, constant change and adapting to the world around us.”Dopamine and the continuing need to prioritise.“As parents, we need to our children to prioritise and 90 per cent of the news or the updates that our kids get is noise which is not relevant.”Mario’s #6 trend – Sports organisations becoming more ethical.The change in journalism – from quality to click baitWarm and fluffy v commercialismThe demise of Google+ and what might take its place… like Twitter, if it is sold
Released:
Dec 27, 2018
Format:
Podcast episode
Titles in the series (90)
Colin Kelly: Launching LA-LAFC by Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media