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Episode 104: TikTok and brands: What marketers need to know (part two)

Episode 104: TikTok and brands: What marketers need to know (part two)

FromMintel Little Conversation


Episode 104: TikTok and brands: What marketers need to know (part two)

FromMintel Little Conversation

ratings:
Length:
16 minutes
Released:
Oct 6, 2022
Format:
Podcast episode

Description

The conversation continues! Host Andrew Davidson and digital and media experts Fiona O’Donnell, Marissa Frys and Rebecca McGrath delve deeper into TikTok in part two of this special two-part episode. In this episode, our experts cover security concerns, and what the future holds for the app. How has TikTok evolved, and what does that mean for brands? Listen now!


Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.


Guests: Fiona O’Donnell, Senior Director, Leisure and Entertainment, Mintel Reports US.
Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.
Marisa Fryes, Digital Marketing Analyst, Mintel Comperemedia.
Released:
Oct 6, 2022
Format:
Podcast episode

Titles in the series (100)

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.