TOPICSPutting IPL and Indian cricket in a global contextThe early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’How cricket start competing with entertainment such as soap operaHow the Knight Riders have developed their fans’ story - the power of brandThe early years without success and the subsequent change in CEO and captainChanging from a white-collar to blue-collar in club ethosThe success of the first club anthem and “I am KKR”The adventurer who is part of the team and at the forefront of their contentThe Living with KKR documentaryThe importance of embedding the content team with the playing team. Taking away gatekeepersHandling individuals so they create great content but not give away secretsThe use of music and Bollywood spectacularsSocial media - why are their Facebook figures far above other IPL sidesThe fans’ think tank helping the real think tankThe 12-year-old who told KKR to choose five players… and they signed four of themThe development of fan culture in IPLThe internationalisation strategy for KKRThe multi-language content and consideration of overseas fansThe content collaborations with overseas teams looking to penetrate the Indian marketMoving the IPL to the UAE this year and how it affects contentThe upcoming KKR movie and the footage rulesMoving into the fiction spaceConnecting the Knight Riders around the world