23 min listen
Ben Warren: Can digital media save County Championship cricket?
Ben Warren: Can digital media save County Championship cricket?
ratings:
Length:
52 minutes
Released:
Apr 4, 2019
Format:
Podcast episode
Description
Cricket, lovely cricket.
England's national sport has been under pressure for many years, with the four-day County Championship widely perceived as the domestic competition in the most precarious position.
However, there has been genuine hope in the blossoming audience for a relatively basic video streaming service synced with the traditional radio commentary.
It is a League-Wide scheme developed by the England and Wales Cricket Board but Somerset CCC have been at the forefront. Digital marketing & communications executive Ben Warren runs the service for the club.
Like many county devotees, he is fiercely protective of a game that is overlooked but far from unloved.
With a controversial new franchise-based tournament starting next season and threatening to take attention from the longer-form game, the pressure is on.
But can digital media really help save county cricket?
England's national sport has been under pressure for many years, with the four-day County Championship widely perceived as the domestic competition in the most precarious position.
However, there has been genuine hope in the blossoming audience for a relatively basic video streaming service synced with the traditional radio commentary.
It is a League-Wide scheme developed by the England and Wales Cricket Board but Somerset CCC have been at the forefront. Digital marketing & communications executive Ben Warren runs the service for the club.
Like many county devotees, he is fiercely protective of a game that is overlooked but far from unloved.
With a controversial new franchise-based tournament starting next season and threatening to take attention from the longer-form game, the pressure is on.
But can digital media really help save county cricket?
Released:
Apr 4, 2019
Format:
Podcast episode
Titles in the series (90)
Marcelo Balboa: Backstreets to Pro: The USMNT legend talks about his journey 'from backstreets to pro' by Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media