2:23 John’s show on Fox Sports Asia4:27 The way Asians have been patronised by European football. The two stereotypes that persist – hysterical idol-worshiper or shirt-buyer7:00 The effect of tours on the fandom of those clubs11:00 Whether different leagues and clubs appeal to different Asian countries13:01 Why it is so hard to compete with Premier League13:52 Why the visceral product makes it so different15.10 Players v clubs – what is more attractive to Asian fans15:51 Why the Premier League club affiliation is so strong in Asia fans won’t move when major players move clubs like Ronaldo to Juventus17:58 Using Skype as a broadcast tool20:37 How John specifically uses journalists as pundits22:45 The importance of emails from Asian fans25:10 The angles he uses and does not use for Asian fans27:49 Which clubs are working hardest to entice Asian fans30:22 Is China still the hardest market to crack for any sports team?“I am still not convinced anyone is winning”33:05 The Indian market for football. Has it made a major shift?35.56 Where Asian football outperforms the European game.36.45 “Indonesian fans supporting their local league is so much bigger than their passion for Europe clubs”37:45 Is it important for Asian players to make it in Europe?39:40 The Premier League fan parties run for Asian fans. Do they work?41:14 The approach of the Bundesliga and La Liga to Asia in comparison to the Premier League43:20 The Premier League TV rights renegotiation suggests overseas revenue are more important to clubs – is this good for Asia?45:18 The benefit of staging a competitive Premier League (39th) game in Asia in the future47:04 John’s advice to the Premier League to grow as Asian audienceJOHN DYKESTwitterThe John Dykes Show on Fox Sports AsiaWANT TO HEAR, SEE, READ MORE...? Check out my blog, here? Listen to my other podcast: Football Indonesia here? Sign up to my digital sport newsletter, here? @MrRichardClarke on social:Twitter, Instagram, Facebook, YouTube