TOPICSReflections on the FIBA World Cup and how content led their growth strategy The breadth of FIBA events throughout the yearPublishing 2000 games on their YouTube channel each yearThe organisation of the content team Defining the content strategy of FIBA mediaClosing the gap between media teams and broadcast partnersWorking with influencers/players to mutually build their brandsFIBA's approach to multi-lingual content The challenge of acting holistically with different internal media agencies Balancing FIBA's OTT product with live media rightsPersonalisation of OTT - where they are and where they are trying to get to in five yearsThe trust factor that allows sports to positively exploit dataUsing 3x3 to grow the gameWhere esports fits in FIBA's future