TopicsHis early work at USA SwimmingThe issues of modernisationCommunicating with swim parentsLaunching into CRM and the content strategy that feeds itThe Olympic Trails and their commercialisation and sponsorship activationLessons from being an American at Derby CountyThe television and live streaming strategyThe importance of top stars in keeping USA Swimming relevant, especially outside the OlympicsHow a new swim league is allowing swimmers to create interest and sponsorshipThe Olympics restrictions on commercialisation by athletes and how they might changeSafe Sport – how has USA Swimming reacted to Larry Nassar case in gymnasticsThe breadth of his role. Being judged on medals but having to care for the recreationalWhy swimming may fit perfectly in the modern worldThe cost of giving back. Why membership dues have not changed in over 30 yearsWhy transparency is key for a non-profitThe fast-track learning in a period of significant growth in MLSUSA Swimming’s relationship with para-swimming – “We are supporters on the sidelines”The Olympics targets and prioritiesLeveraging Olympic success to create new fans