What has and has not changed in 2019 Has the label ‘digital’ disappeared the movement of digital talent Clubs can monetise by carving out rights in overseas territories not covered by existing deals Why 2020 is the year of streaming The importance of politics running over borders to solve sporting problems Streaming direct-to-consumer - will it work in football The divergent revenue in football Why this all leads to a global super league Why ‘The Avengers Assemble’ approach could kill passion Lessons from 2019 in football social media - Instagram, TikTok What metrics can you trust Why football must change its view of television Why the growth of MLS in the last decade must be admired Has Mario’s 2019 prediction about Instagram’s engagement levels come true? Why analytics is the key to TikTok’s success Twitter’s role in sports these days Regional differences in sports social media - why Japan is an exception, why the UAE misses GooglePlus The emergence of paid-for options on club’s social media How data will be used in 2020 A plea against short-termism in football Mario’s three predictions for 2020 - google Maps, selling on Instagram and the rights cycle