Show Notes2019 Hiring and Compensation Trends for Accounting Firms — CPA Practice Advisor — Check out these six trends hiring managers in public accounting need to know, as identified by research for the 2019 Robert Half Salary Guide for Accounting and Finance Professionals. 35 years ago, Isaac Asimov was asked by the Star to predict the world of 2019. Here is what he wrote — The Star — The famed science fiction writer was wrong about a world government, but pretty close on robots. On computers, though ... The year ahead for accounting: 2019 in numbers — Accounting Today — Accountants share their expectations and plans for the next 12 months, with data from Accounting Today's annual survey. Top 10 Accounting Marketing Trends for 2019 — AccountingWEB — Here are the top 10 accounting marketing trends for 2019 according to Dawn Wagenaar of Ingenuity Marketing Group. Mindbody to be Sold to Vista Equity for $1.9B — CFO — The deal adds Mindbody's business management software products for fitness and yoga studios to Vista's portfolio. Senators Prod Regulators on Fintech Oversight — CFO — A bipartisan letter follows attempts by Robinhood to rebrand a cash management service. What’s New in QBO: December 2018 — QuickBooks Blog — New in QBO: 1) Next-day credit card deposits in QuickBooks Payments, 2) Auto-collected contractor W-9s, and 3) Automate routine tasks in QuickBooks Online. Millennials and Gen Z Driving Major Shifts in Customer Expectations According to a New Study Commissioned by Zendesk — BusinessWire — Among the top takeaways: "According to this study, 67 percent of U.S. respondents have used live chat, social media, or texting for customer service. Among Gen Z and Millennials, 46 percent and 47 percent respectively have used social media to communicate with customer service in the past year -- compared to only 7 percent of Baby Boomers and 26 percent of Gen X. More than a third (36 percent) of Gen Z consumers prefer social media for simple inquiries compared to only 5 percent of Baby Boomers." The 30 Fastest Growing Business Apps in 2018 — Zapier — Chatbots were everywhere in 2017—only to fall off the zeitgeist in 2018. But they’re far from gone. ManyChat, this year’s fastest growing app on Zapier, found the sweet spot for chatbots, driving continued growth after being their fastest growing new app in 2017. Subscribe
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