TOPICS What was the state of the OTT pre-Covid-19?The rights gained by Eleven Sports. Starting in Belgium, Poland, Thailand and Singapore then growingBecoming the Belgian League’s domestic broadcaster - and why its a game-changerHow does the OTT product differing in different markets? - the importance of localisationThe stability of the stream - the fundamentalsThe recipe for taking on Serie C and D in Italy - serving an underserved market with a passionate fanbase that may accept a lower broadcast standardWhy it is not about the big rights all the time.The opportunities thrown up by lockdown - the acceleration of esports, looking at other rights, behind closed doors gamesThe Watch Together function - why it was launched two years ago, why it has evolved, and the boost from lockdownThe tricky issue of synchronisation, the VIP functionThe acceleration of digital communities because of lockdownThe piracy problem - “It’s part of the reason we left the Singapore market”The need for broadcasters to unify on piracy.Data - the problems on traditional llnear TV data and big advantage of OTT in this areaAmazon’s entry into the Premier League marketThe way Eleven can use its dataNo getting ‘bogged down’ by dataCombatting churn “is tough everywhere” - but is it different in OTT?How and where Eleven looks outside of footballAI - how it affects production flow and the potential of OTT?The Netflix UX/UI - I that the blue riband experience? Can this be replicated in sportThe do’s and don’t of set up an OTT channelThe terror of the last-minute crush into live eventsWhere is OTT going in the next 5-10 years?