TOPICSThe communication principles to use in the coronavirus crisisThe differences of approach around European footballRights and wrongs of a holding statementThe possible repositioning of football after we return - “We could be a better society at the end of this, one where we are kinder”Reframing the narrative around the gameCollaborative working between clubsLooking back at changes during Adrian’s time as Director of Communications for the England teamThe first Twitter World CupThe influence of Gareth Southgate in England’s recent PR revivalThe change in newspapers’ influence and tone in recent decadesHow England players like Lampard, Gerrard etc learnt to handle the mediaThe rigours of the role - being on call 24/7, arguments, powerful personalitiesHow to use social media to correct negative storiesThe move to become MD of Team EnglandThe rarity of moving into a leadership role with a background in communicationsIn the post-coronavirus football world will the leadership of football clubs lean more to communications and community?Moving to the FA of Wales for this their successful EuroThe pressure of certain countries/club and how that can stifle joyExtrapolating a positive culture when you have a great leaderValues - creating them and communicating them. “Values are not just words, Values are what you live”Having stretch targets and creating transparency with supportersThe pressure of success and how that affects valuesAdrian’s key tips for sporting organisations when we emerge from the coronavirus