As the Director, Services and Skills at the Department for International Trade, Rupert Daniels assumes the crucial role of aiding UK organisations in their global expansion endeavours. His responsibilities encompass fostering export development and attracting foreign investments. Rupert's diverse portfolio spans across various sectors, including sports, film, television, music, gaming, fashion, education, and digital commerce. Collaborating with teams both within the government and the Department's international network, he actively promotes international trade, stimulates export growth, and secures investments into the UK.
Prior to his current position, Rupert served as the Global Marketing Director at Cambridge University Press, bringing with him a wealth of experience from senior roles at Arsenal F.C. and FIFA. With over two decades of global experience in sales, marketing, media, digital, data, and branding, Rupert has a comprehensive understanding of the intricate dynamics of business.
In Episode 40, Rupert engages in a thought-provoking discussion centered around the significance of personal development, the pursuit of one's aspirations in life, and provides valuable sports marketing advice.
We discuss:
- Nurturing your formative years in Cambridge
- Embarking on the academic journey of sports science
- Serving as the personal trainer for Princess Diana
- Deciding to leave your job to pursue an MBA
- Undertaking an internship at the age of 27 for the Rugby World Cup
- Taking on the role of an account handler for UEFA Euro 2000
- Breaking your elbow and being terminated from your job on the same day
- Coping with the profound loss of your father
- Navigating the tumultuous terrain of heartbreak
- Embarking on a transformative journey of personal development

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Credits:
Director: Charles Parkinson
Poet & VO Artist: Ashley Samuels-McKenzie
Sound Recordist: Aurelija Ausembergaite
Camera Operator: Stuart Aitken
Editor: Catherine Singh