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Global Product Marketing and having a 6sense for data

Global Product Marketing and having a 6sense for data

FromThe Product Marketing AI Podcast


Global Product Marketing and having a 6sense for data

FromThe Product Marketing AI Podcast

ratings:
Length:
18 minutes
Released:
Dec 15, 2021
Format:
Podcast episode

Description

Kimberlee West, Director of Product Marketing at Uniphore and the coolest Canadian PMM since April Dunford, breaks down the most time consuming parts of her Product Marketing job. We talk Artificial Intelligence, Global Product Marketing and having a 6sense for data. She breaks down how she thinks about personas, ICP, intent data and growth marketing. Do not miss this episode.

The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.
Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com.
Follow Kimberlee West: Twitter | LinkedIn
Follow Sean Broderick: Twitter | LinkedIn 
You can find out more Kimberlee's other business Kids Swag here
Released:
Dec 15, 2021
Format:
Podcast episode

Titles in the series (15)

The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minutes or less.