Maureen West, Vice President, Product Marketing Strategist at the Publicis Groupe breaks down the huge scope of responsibility that Product Marketers face and how to focus on the projects that matter. She highlights one part of the role that Product Marketers should NEVER do and gives us her favourite and most hated tools. Maureen is one of the most insightful voices in Product Marketing and you don't want to miss her take on storytelling at an agency and figuring out the differences between B2B & B2C buyers. Check it out. 

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