This time, we invited Olga Bakanova to discuss the role of Social Media in business development and understand how to make it a truly effective part of the overall marketing execution.

Olga had an integral role in the Microsoft marketing strategy and led the social media hub, focusing on 33 countries from Central Europe Europe to CIS. She is eager to share her strong IT marketing experience in B2B with profound expertise in social media marketing, in what she describes as “her continuous passion for marketing”. Just recently, Olga has joined Adifo Software as a Growth Marketing Manager to accelerate the growth of the SaaS company on a global scale.

During the episode, we discussed:
• What is social media marketing (SMM) from a B2B perspective
• What are the main benefits of using social media in B2B
• How is it different in a global enterprise vs a small-medium size company
• How to find and engage your audience if you are not a global brand