In this episode of Sales and Marketing #FriTalks we talk through insights from ‘Brand to Buyer’ the LinkedIn B2B Technology Buyer and Marketer Survey 2022/23 with more than 4,000 professionals in technology surveyed from North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.In particular, we discuss the top investment priorities and challenges of tech buyers, the latest trends shared by global tech marketers, and how we can apply these insights in our local go-to-market strategies.