32 min listen
57. How to Market to Technical Buyers in the USA?
57. How to Market to Technical Buyers in the USA?
ratings:
Length:
31 minutes
Released:
Mar 24, 2024
Format:
Podcast episode
Description
The USA stands as the world’s largest and most lucrative market. However, it is also a market characterized by intense competition and some of the highest marketing costs. In this conversation with Kristine Lamberga, CMO of SAF Tehnika, we delve into her insights about the US market.
SAF Tehnika specializes in the development and manufacturing of a range of high-end equipment, with its wireless data transmission technologies being its flagship offerings. Over the years, the company has successfully established a foothold in the US market. Interestingly, the largest part of the roughly 3,000 National Broadcasters in the United States are using SAF Tehnika microwave radios.
Released:
Mar 24, 2024
Format:
Podcast episode
Titles in the series (58)
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